bh77 Privacy Policy
At bh77, protecting your personal data is a core commitment. This Privacy Policy explains exactly what information we collect when you use our online casino and sports betting platform, how that information is used, who we share it with, and the rights you hold over your own data.
Privacy at a Glance
The cards below summarise our core privacy commitments. The complete legal text in each section below governs in all cases.
Minimal Data Collection
bh77 collects only the personal data that is genuinely necessary to operate your account, process payments, verify your identity, and comply with anti-money laundering obligations. We do not collect data speculatively or beyond stated purposes.
No Sale of Personal Data
bh77 does not sell, rent, or trade your personal information to any third-party marketing companies or data brokers. Your data is shared only with essential service partners — such as payment processors and game providers — strictly to deliver the bh77 service.
SSL Encryption Throughout
All data transmitted between your device and the bh77 platform is protected by industry-standard 256-bit SSL encryption. Sensitive data such as payment credentials and identity documents is stored using encrypted protocols and access-controlled server environments.
Your Rights, Respected
You have the right to access, correct, export, or request deletion of your personal data held by bh77. Submit a request at any time by contacting our support team at [email protected] and we will respond within a reasonable timeframe in accordance with applicable data protection principles.
No Behavioural Ad Tracking
bh77 does not deploy third-party advertising trackers, cross-site behavioural profiling pixels, or social media retargeting scripts on its platform. Cookies used on bh77 are limited to those necessary for session management, security, analytics, and platform functionality.
Defined Retention Periods
bh77 retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. Account data for active players is retained for the duration of the account relationship plus a defined post-closure period for legal compliance purposes.
1. Information We Collect
When you register for, access, or use the bh77 platform, we collect personal data in several categories. The scope of data collected depends on the nature of your interaction with bh77.
Registration Data: When you create a bh77 account, we collect your full legal name, date of birth, email address, mobile phone number, and the city or region of residence you provide (for example, Dhaka, Chittagong, Sylhet, or Khulna). This data is required to establish and manage your account.
Identity Verification Data (KYC): Prior to processing your first withdrawal or where our compliance obligations require it, we may collect a copy of a government-issued photo identity document (such as your National ID card, passport, or driving licence), a selfie photograph for liveness verification, and proof of address. This information is collected solely for age verification, identity confirmation, and anti-money laundering compliance purposes.
Financial Transaction Data: We collect records of all deposits and withdrawals processed through your bh77 account, including the payment method used (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, or Sonali Bank), the transaction amount in Bangladeshi Taka (৳), the date and time of the transaction, and the reference number assigned by the payment provider. We do not store full mobile banking PINs or banking passwords — these are handled entirely by your payment provider.
Gaming Activity Data: We collect records of every game session, bet placed, game result, and bonus transaction associated with your account. This data is necessary for account management, dispute resolution, responsible gaming monitoring, and fraud prevention.
Device and Technical Data: When you access bh77, our servers automatically record your IP address, browser type and version, operating system, device type, screen resolution, and session timestamps. This information is used for security monitoring, fraud detection, and platform optimisation.
Communications Data: If you contact bh77 via our support channels, we retain records of those communications — including the content of messages, the date and time of contact, and any resolution reached — for quality assurance, staff training, and dispute handling purposes.
Voluntary Disclosure: You are never required to share information beyond what is requested during registration and verification. However, failure to provide mandatory KYC documents when requested may result in withdrawal privileges being suspended until verification is complete, in accordance with our Terms & Conditions.
2. How We Use Your Data
bh77 uses the personal data collected from you strictly for the following purposes:
- Account Management: To create, maintain, and administer your bh77 account, including processing login sessions, updating your account details, and managing your wallet balance.
- Payment Processing: To facilitate deposits and withdrawals via your chosen payment method, to verify that payment accounts belong to the registered player, and to maintain accurate financial records for each account.
- Identity Verification & Compliance: To verify that you meet the minimum age requirement of 18 years, to confirm your identity in line with our Know Your Customer (KYC) obligations, and to comply with applicable anti-money laundering (AML) requirements.
- Fraud Detection & Security: To monitor account activity for signs of unauthorised access, bonus abuse, collusion, money laundering, or other prohibited conduct as defined in our Terms & Conditions. Automated risk-scoring tools may flag accounts for manual review.
- Responsible Gaming: To monitor patterns of play that may indicate problem gambling behaviour, to apply self-imposed deposit limits or self-exclusion requests, and to fulfil our duty of care to players as described in our Responsible Gaming policy.
- Customer Support: To respond to your queries, investigate disputes, process bonus claims, and communicate with you about your account.
- Platform Improvement: To analyse aggregated, anonymised usage patterns in order to improve the functionality, performance, and content of the bh77 platform. Individual player data is not shared for this purpose.
- Service Communications: To send you transactional emails and notifications that are necessary for the operation of your account (for example, deposit confirmations, withdrawal status updates, KYC request notifications, and material changes to these Terms or this Privacy Policy). Promotional communications are sent only where you have opted in.
bh77 does not use your personal data to build advertising profiles, to engage in cross-site tracking, or to sell data to third parties for commercial purposes.
3. Legal Basis for Processing
bh77 processes your personal data under the following legal bases, depending on the nature of the processing activity:
| Processing Activity | Legal Basis |
|---|---|
| Creating and managing your account | Performance of a contract between you and bh77 |
| Processing deposits and withdrawals | Performance of a contract; legal obligation (AML compliance) |
| Identity verification (KYC) | Legal obligation (age verification, anti-money laundering) |
| Fraud detection and security monitoring | Legitimate interests of bh77 in maintaining platform integrity |
| Responsible gaming monitoring | Legitimate interests; legal obligation (duty of care) |
| Sending transactional notifications | Performance of a contract |
| Sending promotional communications | Consent (opt-in only; withdrawable at any time) |
| Platform analytics and improvement | Legitimate interests of bh77 (using anonymised data only) |
Where processing is based on your consent (for example, receiving promotional emails or SMS notifications), you may withdraw that consent at any time by contacting [email protected] or using the unsubscribe mechanism included in every marketing communication. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
4. Data Sharing & Third Parties
bh77 does not sell, rent, or share your personal data with third parties for their own commercial or marketing purposes. We share your data only in the following limited and necessary circumstances:
- Payment Processors: When you make a deposit or request a withdrawal, the minimum necessary data (such as your registered mobile number and transaction amount) is shared with your selected payment provider — bKash, Nagad, Rocket, Upay, or the relevant bank — solely to process the transaction. These providers operate under their own privacy policies and data protection obligations.
- Game Providers: To deliver casino and sports betting content, bh77 shares your account session token and, where required by the game provider's platform, your player ID with licensed game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. No unnecessary personal data (such as your full name or payment details) is shared with game providers.
- Identity Verification Services: Where bh77 uses a third-party KYC verification platform to process identity documents, your document images and verification data are shared with that provider under a strict data processing agreement that prohibits any secondary use.
- Fraud Prevention Services: IP addresses and device fingerprint data may be shared with fraud detection services to identify and block known fraudulent actors. This data is processed in aggregate and is not linked to your name or payment details by the fraud service provider.
- Legal Authorities: bh77 will disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where required by a lawful order or legal obligation. We will notify the affected player of such disclosure where legally permitted to do so.
- Corporate Transactions: In the event of a merger, acquisition, or restructuring of bh77's business, player data may be transferred to the acquiring entity as part of the transaction, subject to the same privacy protections described in this Policy. Affected players will be notified of any such transfer.
All third parties with whom bh77 shares personal data are required, by contractual obligation, to process that data only for the specified purpose and to maintain appropriate technical and organisational security measures.
5. Cookies & Tracking Technologies
bh77 uses cookies and similar local storage technologies on its platform. A cookie is a small text file placed on your device by a web server when you visit a website. Cookies help bh77 remember your session state, maintain security, and understand how the platform is used in aggregate.
Types of cookies used by bh77:
- Strictly Necessary Cookies: These are essential for the bh77 platform to function. They manage your login session, maintain your authentication state while you are active on the platform, and enable the secure transmission of data. These cookies cannot be disabled without preventing your use of the platform.
- Security Cookies: Used to detect and prevent fraudulent activity, unauthorised account access, and bot traffic. Security cookies enable bh77 to flag sessions exhibiting suspicious behaviour and to apply additional authentication challenges where appropriate.
- Functional Cookies: These remember your preferences, such as your preferred language, currency display format, and last-used game category, to personalise your bh77 experience across sessions.
- Analytics Cookies: bh77 uses first-party analytics tools to measure platform usage in aggregate — for example, understanding which game categories are most visited, where players commonly encounter errors, and how navigation patterns flow through the site. Analytics cookies process data in anonymised or pseudonymised form and do not identify you personally in any reporting output.
What bh77 does NOT use:
- Third-party advertising cookies (Google Ads, Meta Pixel, TikTok Pixel, or similar)
- Cross-site retargeting scripts that track you on other websites after leaving bh77
- Social media tracking widgets embedded within the platform
You may control cookie behaviour through your browser settings. Disabling strictly necessary cookies will prevent you from logging into your bh77 account. Disabling functional or analytics cookies will degrade your experience but will not prevent basic platform access.
Browser Control: Most modern browsers allow you to view, delete, and block cookies via their settings menu. For guidance on managing cookies in your specific browser, refer to your browser's help documentation. Clearing session cookies will log you out of bh77 and require you to log in again on your next visit.
6. Data Retention
bh77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal obligation; dispute resolution |
| KYC / identity documents | Duration of account + 5 years post-closure | AML compliance; regulatory obligation |
| Financial transaction records | Duration of account + 7 years post-closure | Financial record-keeping; AML obligation |
| Gaming activity logs | Duration of account + 3 years post-closure | Dispute resolution; responsible gaming audit |
| Support communications | 3 years from date of communication | Quality assurance; dispute handling |
| Device / technical / IP logs | 12 months on a rolling basis | Security monitoring; fraud detection |
| Marketing consent records | Until consent is withdrawn + 2 years | Proof of consent for compliance purposes |
After the applicable retention period expires, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual player. Anonymised, aggregated data (for example, platform-wide gaming statistics) may be retained indefinitely for business analysis purposes without any privacy risk.
Where a player requests deletion of their data before the end of the retention period applicable to a specific data category, bh77 will assess whether any legal obligation requires continued retention. If no such obligation applies, bh77 will delete the requested data promptly and confirm this in writing to the player's registered email address.
7. Your Data Rights
As a bh77 player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact our support team in English at [email protected], clearly stating the right you wish to exercise and providing enough detail to identify your account.
- Right of Access: You have the right to request a copy of all personal data that bh77 holds about you. bh77 will provide this information in a readable format within a reasonable timeframe after verifying your identity.
- Right to Rectification: If any personal data held by bh77 is inaccurate or incomplete, you have the right to request that it be corrected or updated. For account details, you may also update certain fields directly within your account settings.
- Right to Erasure: You have the right to request that bh77 delete your personal data. This right is subject to any legal obligations that require continued retention (see the Data Retention section above). Where deletion is not possible due to a legal requirement, bh77 will inform you of the specific obligation preventing deletion.
- Right to Restriction: You may request that bh77 restrict processing of your data in certain circumstances — for example, while a dispute regarding its accuracy is being investigated, or where you have objected to processing under the legitimate interests basis.
- Right to Data Portability: You have the right to receive the personal data you have provided to bh77 in a structured, commonly used, machine-readable format (such as JSON or CSV), and to request that this data be transmitted to another service provider where technically feasible.
- Right to Object: Where bh77 processes your data on the basis of legitimate interests (for example, fraud monitoring or platform analytics), you have the right to object to that processing. bh77 will cease the processing unless it can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where any processing is based on your consent (for example, receiving promotional communications), you may withdraw that consent at any time by contacting [email protected] or using the unsubscribe link in any marketing email. Withdrawal does not affect prior lawful processing.
bh77 will respond to all valid data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reason for it before the initial 30-day period expires.
How to Submit a Request: Send your data rights request in English to [email protected] with the subject line "Data Rights Request – [Your Account Username]". Please include a brief description of the right you wish to exercise and attach a copy of a government-issued ID for verification purposes. bh77 will acknowledge receipt within 5 business days (BST).
8. Data Security Measures
bh77 implements a range of technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or disclosure. These measures are reviewed and updated regularly in response to evolving security standards and threat intelligence.
- Transport Layer Security (TLS/SSL): All data in transit between your device and the bh77 platform is encrypted using 256-bit SSL/TLS protocols. The padlock icon in your browser's address bar confirms that your connection is secure.
- Encrypted Data Storage: Sensitive personal data, including identity document images and financial records, is stored in encrypted form on access-controlled servers. Encryption keys are managed separately from the encrypted data they protect.
- Access Controls: Access to personal data within bh77's systems is restricted to staff members who require it to perform their specific role. Access is governed by role-based permissions, mandatory authentication, and activity logging. No single staff member has unrestricted access to all personal data categories simultaneously.
- Intrusion Detection and Monitoring: bh77's infrastructure is monitored continuously for anomalous activity, attempted intrusions, and potential security incidents. Automated alerts notify the security team of suspicious events in real time.
- Regular Security Reviews: bh77 conducts periodic security reviews of its platform infrastructure, including vulnerability assessments, to identify and address potential weaknesses before they can be exploited.
Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to the rights and freedoms of affected players, bh77 will notify affected players and relevant authorities as promptly as is practically possible and in accordance with applicable notification obligations.
Players also play an important role in keeping their data secure. You are responsible for maintaining the confidentiality of your bh77 login credentials and for reporting any suspected unauthorised access to your account to [email protected] without delay.
9. Children & Minors
The bh77 platform is strictly intended for adults aged 18 years and above. bh77 does not knowingly collect personal data from any person under the age of 18. Our registration process includes a date-of-birth field that is verified against identity documents before any withdrawal is processed.
If bh77 has reason to believe that a registered account belongs to or is being used by a person under the age of 18, it will immediately freeze the account, initiate an age verification investigation, and — if the account holder is confirmed to be a minor — permanently close the account. Any funds deposited by or on behalf of a minor will be returned to the payment source after deducting any losses incurred during the period of use, and any remaining balance will not be paid out to a minor under any circumstances.
If a parent or guardian believes that a minor has created a bh77 account using false age information, we ask that they contact our support team immediately at [email protected]. bh77 will investigate and act on all such reports promptly. We also encourage parents and guardians to make use of parental control software and internet filtering tools to prevent minors from accessing online gambling platforms.
18+ Strictly Enforced: bh77 applies age verification checks to all accounts before processing withdrawals. Players who cannot provide satisfactory proof of age will not be permitted to withdraw funds from their account. Protecting young people from online gambling harm is a non-negotiable commitment for bh77.
10. Policy Updates & Contact
bh77 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. The effective date at the top of this page indicates when the current version was last revised.
Where a change to this Privacy Policy is material — meaning it substantively affects how your personal data is processed, your rights, or the parties with whom your data is shared — bh77 will notify registered players via email to the address on record at least 14 days before the change takes effect. You will have the option to close your bh77 account and request deletion of your data if you do not accept the revised Policy.
Non-material changes (such as typographical corrections, clarifications, or editorial improvements that do not alter the substance of any provision) may be published without advance notice, though the effective date will be updated to reflect the revision.
Your continued use of the bh77 platform after any revised Privacy Policy has taken effect constitutes your acceptance of the revised Policy. We recommend bookmarking this page and reviewing it periodically to stay informed of how bh77 handles your personal data.
If you have any questions, concerns, or complaints regarding this Privacy Policy or bh77's data processing practices, please contact our support team in English at [email protected]. We are available 24 hours a day, seven days a week (Bangladesh Standard Time, UTC+6) and will respond to all privacy-related enquiries within 5 business days.
Privacy Contact: To exercise a data right, submit a privacy complaint, or request a copy of this Privacy Policy in an alternative accessible format, write to us in English at [email protected] with the subject line "Privacy Enquiry". Our team will acknowledge your message within 2 business days (BST) and provide a full response within 30 days.
Your Privacy is Protected at bh77
Now that you understand how bh77 safeguards your personal data, explore our platform with full confidence — fair games, secure payments, and transparent policies, all in one place.